BDO is the fifth largest network of public accounting firms with almost 47,000 people working out of over 1000 offices worldwide.
The challenge was to create a visual identity which would follow the network’s move to a single global name. Building on the brand promise of ‘what matters to you, matters to us’, the brand theme of ‘reflecting our clients’ was developed.
Within an extremely tight schedule of 6 months, a full set of guidelines, an extensive image library and application templates were delivered and uploaded onto an online brand centre.
Branding, Print, Web design